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- Marketshare
Marketshare
Updated by Charudatta Mundale
Market share cohort insights
Market Share is a metric used to give a general idea of the size of a company with relation to the market and its competitors. It is the percent of total measure generated by a specific dimension compared to the total measure over all the dimensions.
1) Market share can be a measure of a company’s sales relative to its competitors.
2) Market share can also be a measure of sales of a specific category product relative to the sales of all the products in a company.
A product company's Market share is calculated by taking the company's sales over a period and dividing it by the total sales of the industry over the same period.
Comparison Driver with Marketshare:
The following example shows what drives revenue marketshare of cell phones(Product category) for Florida compared to New York.
Comparison Driver for Market share wo Filter:
Example: Revenue Market Share of cell phones for Florida vs New York
Understanding changes:
- When Exit Page= Apply coupon
Market share of of Cell phones for Florida = 34.46%
Market share of of Cell phones for New York = 77.75%
Market Share Change is 77.75-34.36 = 43.29
Impact on Revenue difference = +0.34%
- When Income = Low Income
Market share of of Cell phones for Florida = 13.68%
Market share of of Cell phones for New York = 4.38%
Market Share Change is 13.68-4.38 = 9.30
Impact on Revenue difference = +0.27%
- When Time of Day = Morning 6am-11am
Market share of of Cell phones for Florida = 9.97%
Market share of of Cell phones for New York = 1.80%
Market Share Change is 9.97-1.80 = 8.18
Impact on Revenue difference = +0.27%
Trend Driver for Market Share W/O Filter: Market share without a market share filter is a simple percentage.
Example: Change in Revenue of New York State.
Percentage of Sales for Wk Sep 16,2019 to Sep 29, 2019 = 66.73%
Percentage of OfficeSupplies for Wk Sep 14,2020 to Sep 27, 2020 = 0%
Market Share Change is 66.73-0
Market Share Change Percentage is -100.00%
Select the top contributors based on statistically significant Market Share Change of variable of interest within the dimension of all contributors.